Profitable, consistent and predictable organic revenue growth remains at the top of CEO and Board agendas.
Findings from this year’s Revenue Risk Index highlight the following 6 critical risks for CEO’s and their sales and marketing leaders:
1. Organic growth remains critical (32%), very important (34%) or important (31%)
2. Get more from investments in CRM and other sales enablement / acceleration technologies (72%)
3. Better generation of higher value leads (62%)
4. Improve sales and marketing productivity (50%)
5. Get more value from data and analytics (46%)
6. Better talent recruitment and development (42%)